Market shift- New retailers rise in Sweden

Market shift: New retailers rise in Sweden

Interactive Online Market Share per Product Category

Click on any section of the pie chart above to access a detailed deep dive into the selected product category.





Top performing e-commerce retailers across all categories
Snus Online Market Share Q2 2024
Top performing e-commerce retailers within traditional snus
Nicotine pouches online
Nicotine Pouches Online Market Share Q2 2024
Top performing e-commerce retailers within nicotine pouches
Vape online
Vape Online Market Share Q2 2024
Top performing e-commerce retailers within vape
Make-your-own/DIY snus
Top performing e-commerce retailers within DIY snus
Nicotine-free snus online

Nicotine-free snus witnessed a modest growth of 1.1% in search volume during Q2 2024. Despite being a smaller segment, it shows potential, especially within the “functional snus” subcategory, which grew its market share from 30% in Q4 2023 to 33% in Q2 2024.

Nicotine-free Snus Online Market Share Q2 2024

Traditional brands like Onico and Qvitt saw a decline, while newer, functional brands such as X-Gamer gained ground. This shift suggests that consumers are increasingly seeking products that offer additional benefits beyond just being nicotine-free.

Top performing e-commerce retailers within nicotine-free snus

Top performing e-commerce retailers within nicotine-free snus
Heated tobacco (Heat-not-burn) online
Top performing e-commerce retailers within Heated tobacco (Heat-not-burn)



Comments

2 responses to “Market shift: New retailers rise in Sweden”

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  2. […] to the findings in “Market Shift: New Retailers Rise in Sweden,” a notable increase in online sales has been observed, driven by consumers seeking […]